How to Exclude Internal Traffic in GA4
If you’re tracking website performance with Google Analytics 4 (GA4), it’s crucial to ensure that your data remains clean and accurate. One common issue is …
GA4 Updates (March 2025): Three New Features Explained
Google Analytics 4 (GA4) continues to enhance its capabilities. The latest updates as of March 12, 2025, bring three valuable new features aimed at simplifying …
How to Create a Calculated Field for Average Engagement Time in Looker Studio
Looker Studio is an incredibly powerful tool for visualizing and analyzing your GA4 data. However, some essential metrics, like Average engagement time, are not natively …